Items related to Marketing: Connecting With Customers
Designed for the Principles of Marketing course, this book communicates precisely what todayÕs outstanding marketers do—CONNECT. It examines five supporting themes that will shape the field of marketing well into the 21st century: Connecting through technology, Connecting through relationships, Connecting with diversity, Connecting
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About the Author:
Gilbert D. Harrell, Ph.D., is Professor of Marketing, Eli Broad College of Business and Graduate School of Management, Michigan State University. In 2000, Dr. Harrell received a Michigan State University Librarian Computing and Technology Award in recognition of scholarly contributions. He also received the 1997 John D. and Dortha J. Withrow Endowed Teacher/Scholar Award, the 1996 Phi Chi Theta Professor of the Year Award, and the 1995 Gold Key National Honor Society Award for teaching excellence at Michigan State University. His teaching, research, and consulting activities focus on sustainable competitive advantage, building business value, consumer satisfaction, sales management, strategic planning, and relationship marketing. Dr. Harrell's publications have appeared in the Journal of Marketing, Journal of Long Range Planning, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Affairs, Journal of Industrial Marketing Management, Journal of Consumer Satisfaction, Journal of Retailing, Business Topics, Journal of Logistics Information Management, Journal of Health Care Marketing, Journal of International Marketing, Journal of the Academy of Marketing Science, and others. Dr. Harrell's doctorate degree is from Pennsylvania State University, where he was elected to the Phi Kappa Phi Honorary and the American Marketing Association Consortium. Both his bachelor's and Master's degrees are from Michigan State University.
Dr. Harrell is founder of Harrell & Associates, Inc., a professional consulting group, which specializes in service for strategic marketing management, visioning processes, communication strategies, sales management, and executive strategy development. His firm has helped implement the strategic marketing planning systems for several Fortune 500 companies.
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- Publisherchicago education press
- Publication date2008
- ISBN 10 0536750009
- ISBN 13 9780536750006
- BindingHardcover
- Number of pages586
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Marketing: Connecting With Customers
Published by
chicago education press
(2008)
ISBN 10: 0536750009
ISBN 13: 9780536750006
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Marketing: Connecting With Customers
Published by
chicago education press
(2008)
ISBN 10: 0536750009
ISBN 13: 9780536750006
Used
Hardcover
Quantity: 1
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Rating
Book Description Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_328968308
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