Strategic Management in Construction - Hardcover

Langford, D. A.; Male, Steven

Hardcover

ISBN 10: 0566090155 ISBN 13: 9780566090158

Publisher: Gower Pub Co, 1991

Synopsis

This text provides an overview of the theory and practice of strategic management in construction organizations. The formal theory of strategic planning for construction firms is presented and this is supplemented with reviews of planning and forecasting techniques that corporate planners may find useful. However, the book tests out the application of theory to firms in the industry. By using case studies to look at the process of strategy formulation, the book aims to challenge commonly-held assumptions about the process of corporate planning in construction firms. It is held that a more gradual or incremental approach to planning is more relevant to firms operating in a volatile construction industry. As such the book aims to contribute to the understanding of corporate behaviour in construction. The book is broken down into four areas. The first deals wiht the characteristics of the construction industry and the firms of which it is comprised. The second deals with concepts and techniques of strategic management. The third part presents the case studies and the final part synthesizes the material question, existing theory and develops a new approach to the subject.

About this title

From the Back Cover

This book reviews general theory of strategy, relates it to the particular circumstance of the construction industry, and shows how it can be applied in practice. It brings together ideas from economic, marketing, management, business and politics to develop strategic management for both contractors firms and the associated professions.

Substantial changes have occurred in the industry since the book was first published in 1991. This Second Edition reflects the major developments that have followed the Latham, and Egan reports, and includes new chapters on international strategy and marketing, showing how they can contribute to the strategic planning of construction organisations.

The book will provide a valuable tool for the strategic development of construction firms.

Edition details

• Publisher: Gower Pub Co
• Publication date: 1991
• Language: English
• ISBN 10: 0566090155
• ISBN 13: 9780566090158
• Binding: Hardcover
• Number of pages: 144