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Mauve: how one man invented a colour that changed the world - Hardcover

 
9780571201976: Mauve: how one man invented a colour that changed the world
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An artificial dye, mauve, was discovered by a 19th-century chemist called William Perkin while searching for a synthetic alternative to natural quinine. This book examines how the different worlds of fashion, industry, business, chemistry and medicine were transformed by a single colour.

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Review:
In 1856, while trying to synthesize artificial quinine, 18-year-old chemistry student William Perkin instead produced a murky residue. Fifty years later, he described the event: he "was about to throw a certain residue away when I thought it might be interesting. The solution of it resulted in a strangely beautiful color." Perkin had stumbled across the world's first aniline dye, a color that became known as mauve.

"So what?" you might say. "A teenager invented a new color." As Simon Garfield admirably points out in Mauve, the color really did change the world. Before Perkin's discovery all the dyes and paints were colored by roots, leaves, insects, or, in the case of purple, mollusks. As a result, colors were inconsistent and unpredictably strong, often fading or washing out. Perkin found a dye that would always produce a uniform shade--and he pointed the way to other synthetic colors, thus revolutionizing the world of both dyemaking and fashion. Mauve became all the rage. Queen Victoria wore it to her daughter's wedding in 1858, and the highly influential Empress Eugénie decided the color matched her eyes. Soon, the streets of London erupted in what one wag called the "mauve measles."

Mauve had a much wider impact as well. By finding a commercial use for his discovery--much to the dismay of his teacher, the great August Hofmann, who believed there needed to be a separation between "pure" and "applied" science--Perkin inspired others to follow in his footsteps: "Ten years after Perkin's discovery of mauve, organic chemistry was perceived as being exciting, profitable, and of great practical use." The influx of bright young men all hoping to earn their fortunes through industrial applications of chemistry later brought significant advances in the fields of medicine, perfume, photography, and even explosives. Through it all, Garfield tells his story in clever, witty prose, turning this odd little tale into a very entertaining read. --Sunny Delaney

About the Author:
Simon Garfield was born in 1960. He is the author of Expensive Habits: The Dark Side of the Industry, The End of Innocence: Britain in the Time of AIDS, which was awarded the Somerset Maugham Prize, The Wrestling, The Nation's Favourite: The True Adventures of Radio 1, Mauve, The Last Journey of William Huskisson, The Error World and the Mass Observation trilogy Our Hidden Lives, Private Battles and We Are At War. Mini: the True and Secret History of the Making of a Motor Car was published in 2009.

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  • PublisherFaber & Faber
  • Publication date2000
  • ISBN 10 0571201970
  • ISBN 13 9780571201976
  • BindingHardcover
  • Edition number1
  • Number of pages256
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9780393020052: Mauve: How One Man Invented a Color That Changed the World

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ISBN 10:  0393020053 ISBN 13:  9780393020052
Publisher: W W Norton & Co Inc, 2001
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  • 9780571209170: Mauve : How One Man Invented a Colour That Changed the World

    W.W. N..., 2001
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  • 9780756750251: Mauve: How One Man Invented a Colour That Changed the World

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