Writing Business: Genres, Media and Discourses - Softcover

Bargiela-Chiappini, Francesca

Softcover

ISBN 10: 0582319854 ISBN 13: 9780582319851

Publisher: Routledge, 1999

Synopsis

Writing Business: Genres, Media and Discourses offers an analysis of the genres and functions of written discourse in the business context, involving a variety of modes of communication. The evolution of new forms of writing is a key focus of this collection and is only partly attributable to the ever increasing application of technology at work. Alongside machine-mediated texts such as electronic mail and computer-generated correspondence, the contextualised analyses of both traditional genres such as facsimiles and direct mailing, and of lesser studied texts such as invitations for bids, contracts, business magazines and ceremonial speeches, reveal a rich complexity in the forms of communication evolved by organisations and the individuals who work within them, in response to the demands of the social, organisational and cultural contexts in which they operate. This rich textual variation is matched by a discussion of a range of methodological approaches to the development of business writing skills, including rhetorical analysis, organisational communication analysis, social constructionism, genre analysis and survey and experimental methods. Using authentic data and benefiting from a fresh, interdisciplinary approach, the volume will be of interest to students and researchers of business communication, Language for Specific Purposes (LSP), English for Specific Purposes (ESP), and sociolinguistics.

About this title

About the Author:

Francesca Bargiela-Chiappini is Senior Research Fellowat Nottingham Trent University, UK. Catherine Nickerson is Associate Professor at Radboud University, Nijmegen, The Netherlands. Brigitte Planken is Lecturer at Radboud University, Nijmegen, The Netherlands.

Catherine Ross Nickerson is Associate Professor of American Studies and English at Emory University.

About this edition

• Publisher: Routledge
• Publication date: 1999
• ISBN 10: 0582319854
• ISBN 13: 9780582319851
• Binding: Paperback
• Edition number: 1
• Number of pages: 338