Student Achievement Series: Foundations of Business - Softcover

Pride, William M.; Hughes, Robert J.; Kapoor, Jack R.

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9780618951932: Student Achievement Series: Foundations of Business

Softcover

ISBN 10: 0618951938 ISBN 13: 9780618951932

Publisher: South-Western College Pub, 2008

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Student Achievement Series: Foundations of Business provides a brief survey of the major functional areas of business including management, marketing, accounting, finance, and information technology, as well as core topics such as ethics and social responsibility, forms of ownership, small business, and international business. The Student Achievement Series was developed in partnership with over 600 teachers and students from across the country to meet the learning, study, and assessment goals necessary for student success. Through extensive research and focus groups conducted with a diverse cross-section of students, Cengage Learning presents a groundbreaking solution for skills mastery, understanding, and retention. Feedback from students has been instrumental in all aspects of development--from design and pedagogy to testing and assessment to title and packaging. These elements culminate in a textbook program that reflects the way students learn and study best.

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About the Author:

William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading Principles of Marketing text. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the JOURNAL OF MARKETING, the JOURNAL OF MARKETING RESEARCH, the JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and the JOURNAL OF ADVERTISING. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

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