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Stating that image is pivotal to marketing success, a guide to Image Marketing outlines five wealth-building Personas, explaining how to create a successful Persona Plan in order to reach individual goals. 25,000 first printing.
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From the Back Cover:
Whether your goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.
About the Author:
Derek Lee Armstrong is founder and creative principal of Two Dimensions - Advertising by Design.
"About this title" may belong to another edition of this title.
- PublisherSimon & Schuster
- Publication date1996
- ISBN 10 0684802686
- ISBN 13 9780684802688
- BindingHardcover
- Number of pages256
- Rating
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The Persona Principle: How to Succeed in Business with Image-Marketing
Published by
Simon & Schuster
(1996)
ISBN 10: 0684802686
ISBN 13: 9780684802688
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The Persona Principle
Published by
Simon & Schuster
(1996)
ISBN 10: 0684802686
ISBN 13: 9780684802688
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Book Description Condition: New. pp. 256. Seller Inventory # 264602468
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The Persona Principle
Published by
Simon & Schuster
(1996)
ISBN 10: 0684802686
ISBN 13: 9780684802688
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Hardcover
Quantity: 1
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Book Description Condition: New. pp. 256. Seller Inventory # 3245499
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US$ 30.86
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