Items related to Research in International Marketing
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.
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- PublisherRoutledge Kegan & Paul
- Publication date1986
- ISBN 10 070994313X
- ISBN 13 9780709943136
- BindingHardcover
- Number of pages376
- EditorPaliwoda Stanley J.
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