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COLIN BAIRD teaches at the University of Western Ontario. He is the author of Environmental Chemistry (W.H. Freeman). WENDY GLOFFKE taught general, organic and biochemistry and liberal arts chemistry at Cedar Crest (PA) College for eight years and is now a full-time science writer and educational consultant.
'The authors succeed in integrating applications, more so than either Chemistry in Context, which short changes the basic chemistry, or Hill and Kolb's Chemistry for Changing Times, where the relevancy chapters come so late we don't get to them.' - Robley Light, Florida State University 'The strongest aspect of this text is its innovative organization with the applications right in the text with the chemical principles. There are few, if any other books like this on the market. This idea has great merit and should be considered by all who teach a non-majors chemistry class. I am greatly impressed.' - Kent Clinger, Lipscomb University 'The author is true to his stated intention to minimize mathematical equations, and complex calculations. For his intended student audience and pedagogical priorities, I think this makes good sense...Chemistry is not the only place to learn how to work problems: but for many students it will be the ONLY opportunity to learn CHEMISTRY.' - Kenneth Carter, Truman State University 'The treatment of DNA is extremely well done. Ultra modern and relevant, it teaches about the very technology at the forefront of human health and medicine. This will prepare the students to make informed choices involving genetic engineering and ethics.' - Joe Luthern, University of Akron
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