Marketing Communications: An Integrated Approach - Softcover

Smith, Paul R.; Taylor, Jonathan

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9780749442651: Marketing Communications: An Integrated Approach

Softcover

ISBN 10: 0749442654 ISBN 13: 9780749442651

Publisher: Kogan Page Business Books, 2004

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* Brand new edition of a best-selling textbook

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From the Publisher:

Paul Smith is firmly established as one of Europe's leading marketing authors and is now a senior examiner for the CIM's new eMarketing Award. The CEO of Multimedia Marketing.com, the successful online e-business and e-marketing course providers, he is much sought after as an international speaker and contributor to the marketing press. His other books are: Strategic Marketing Communications and Great Answers to Tough Marketing Questions.

About the Author:

Paul R. Smith is firmly established as one of Europe's leading marketing authors. The MD of Multimedia Marketing.com, the successful online e-business and e-marketing course providers, he is much sought after as an international speaker and contributor to the marketing press. His other books are: Strategic Marketing Communications and Great Answers to Tough Marketing Questions (both Kogan Page).

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