Marketing Planning (CIM Coursebook) - Softcover

Beamish, Karen; Ashford, Ruth

9780750680042: Marketing Planning (CIM Coursebook)

Softcover

ISBN 10: 0750680040 ISBN 13: 9780750680042

Publisher: Butterworth-Heinemann, 2006

Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification.

Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:

*Annotate, customise and create personally tailored notes using the electronic version of the Coursebook

*Search the Coursebook online for easy access to definitions and key concepts

*Access the glossary for a comprehensive list of marketing terms and their meanings

* Written specially for the Marketing in planning module by the CIM senior examiner and leading experts in the field
* The only coursebook fully endorsed by CIM
* Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

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From the Back Cover:

Elsevier/Butterworth-Heinemann��s 2006/07 CIM Course books are the only study materials endorsed by CIM. Carefully structured to link directly to the CIM syllabus, the Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year��s CIM marketing course!

"Elsevier/Butterworth-Heinemann's CIM Coursebooks are an important learning aid and add value to the delivery of our marketing qualifications programmes. They are key to success for both assignment and exam-based courses, offering a logical and clearly defined structure and content. The practical application and understanding of marketing theory and concepts are greatly enhanced by this highly recommended series of texts."

Pat Mani, Manager, CIM Academy, Moor Hall, UK

"Here in Dubai, we have delivered CIM courses for the past five years and ten intakes. We have used the Butterworth Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation."

Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates.
f� Reviewed and Approved by the Chartered Institute of Marketing
f� Co-written by the CIM Senior Examiner for the Marketing Planning module to guide you through the 2006-2007 syllabus
f� Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory
f� Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

MarketingOnline

Interactive, flexible and accessible any time, any place, MarketingOnline is a unique online learning resource designed specifically for CIM students.
Marketing Planning is written by Karen Beamish, Marketing/Management Education Consultant; and Dr Ruth Ashford, CIM Senior Examiner for the Marketing Planning module; Principal Lecturer in Marketing, and Undergraduate Programme Co-ordinator for Retail and Marketing Programmes, Manchester Metropolitan University. Ruth was awarded a PhD from Lancaster University in the area of Consumer Behaviour.

Accelerate the learning curve!
www.marketingonline.co.uk

About the Author:

Ruth is a Principal Lecturer in Marketing and Public Relations at Manchester Metropolitan University Business School. She is the Undergraduate Programme Co-ordinator for a network of newly developed marketing and retail related degrees and is Senior Examiner for the Chartered Institute of Marketing's Advanced Certificate Stage 2 Marketing Planning paper, having previously been the Senior Examiner for the Marketing Fundamentals paper. Ruth is also the Principal Examiner for University of Cambridge International Examinations for the Business Career awards (Effective Business Communications papers). Ruth teaches on a range of programmes including the MA in Public Relations and undergraduate programmes in Marketing Management, Retail Management, Advertising and Brand Management. Ruth co-authors on a number of the CIM Coursebooks published by Butterworth-Heinemann, including Marketing Planning 03/04 by Beamish and Ashford. Prior to entering academe, she was based in a management role, gaining marketing experience within the NHS and Business to Business sectors. Ruth has been awarded a PhD, which examines the area of Perceived Risk and Dental Services, from Lancaster University. Previous publications include journal papers on Marketing and Dentistry, Education Marketing, Perceived risk in the public sector, supply chain and relationship management, and educational assessment.

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