The Encyclopedia of Cut Flowers: What Flowers to Buy, When to Buy Them, and How to Keep Them Alive Longer - Softcover

Crary, Calvert

Softcover

ISBN 10: 0762483288 ISBN 13: 9780762483280

Publisher: Black Dog & Leventhal, 2023

Synopsis

From Calvert Crary and Bruce Littlefield, The Encyclopedia of Cut Flowers is a comprehensive, gorgeously visual guide that answers every question you've ever had (and a few you didn't know to ask!) about buying, caring for, and prolonging the lives of more than 140 different varieties of commonly available cut flowers.

The Encyclopedia of Cut Flowers dives deep into the world of fresh-cut flowers, featuring unique entries for 143 different varieties of commonly available cut flowers that readers can buy at their local grocery store or flower market. Each flower entry offers authoritative tips for conditioning methods (eg­–cut flowers should never be put near fresh fruit because fruit produces ethylene gas which will shorten the flowers' life), as well as scientific and common names, best seasons for buying (eg—lilies in spring, dahlias in summer) and fascinating facts about each bloom. An introductory section offers basic tips for styling arrangements at home, and for keeping flowers hydrated and alive for as long as possible. By the time readers are done flipping through the pages of The Encyclopedia of Cut Flowers, which features more than 150 gorgeous color photographs of flowers, they'll be experts in the field!

About this title

About the Author

Calvert Crary is the Executive Director of FlowerSchool New York and FlowerSchool Los Angeles. After over a decade as a professional photographer, shooting mostly lifestyles and fashion, Calvert made the transition to floral entrepreneur in 2006. Having opened and successfully run three flower businesses in New York City simultaneously, he not only knows his way around the camera but the cut flower world as well. Calvert has trained and coached many students on how to open shops and reorganize existing floral businesses into thriving careers. 

Bruce Littlefield is a best-selling author, lifestyle expert, and arbiter of American fun. Hailed as a “lifestyle authority” by the New York Times and as a “modern day Erma Bombeck” by NPR, he is a contributor to Good Morning America and has appeared on NBC’s Today show, CBS’s Early Show and ABC’s The View, as well as MSNBC, Rachael Ray, The Soup, and The Better Show. He has authored 18 books, including Garage Sale America, Merry Christmas, America! and Airstream Living, critically-acclaimed adventures in Americana. His Bedtime Book for Dogs is the first book written with words dogs understand and kids love to read. He is also the co-author of six New York Times bestsellers with well-known personalities, including Use What You’ve Got (with Shark Tank mogul Barbara Corcoran), My Two Moms (with civil rights advocate Zach Wahls), and The Sell (with Bravo star Fredrik Eklund.) Follow him @brucelittlefield and visit www.brucelittlefield.com  

Edition details

• Publisher: Black Dog & Leventhal
• Publication date: 2023
• Language: English
• ISBN 10: 0762483288
• ISBN 13: 9780762483280
• Binding: Paperback
• Number of pages: 368