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Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook (Methodology Series; 18) - Softcover
This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.
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- PublisherSAGE Publications, Inc
- Publication date1995
- ISBN 10 080395753X
- ISBN 13 9780803957534
- BindingPaperback
- Edition number1
- Number of pages482
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Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook (Methodology Series; 18)
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Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook (Methodology Series; 18)
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CONTEMPORARY MARKETING AND CONSU
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. InhaltsverzeichnisForeword - Sidney J LevyIntroduction - John F Sherry JrPART ONE: ORIENTATIONMarketing and Consumer Behavior - John F Sherry Jr Into the FieldPART TWO: APPREHENDING THE PRODUCT: ARTIFACTUAL DIMEN. Seller Inventory # 595011971
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