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This is the definitive examination of strategic investment from the viewpoint of the people who run the company - the CEO and principal officers. It includes four case histories that follow specific investment projects from their inception to their approval by top management. It is "A Harvard Business School Classics Edition".
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About the Author:
Joseph L. Bower, Professor of Business Administration at Harvard Business School, is the author of When Markets Quake: The Management Challenge of Restructuring Industry.
"About this title" may belong to another edition of this title.
- PublisherDivision of Research, Graduate School of Business Administration, Harvard University
- Publication date1970
- ISBN 10 0875840833
- ISBN 13 9780875840833
- BindingHardcover
- Number of pages363
- Rating
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