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This highly regarded volume addresses the constantly evolving means by which film, print, and broadcast media attempt to entertain, inform, educate, or otherwise communicate with audiences. The interaction between the media and the audience is influenced by historical, political, economic, and cultural factors. The channel chosen creates both constraints and possibilities. In short, mass media processes offer countless opportunities to explore how messages are formed and how audiences react to media presentations. Readers are alerted to the countless elements necessary for evaluating the mass media.
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- PublisherWaveland Pr Inc
- Publication date1994
- ISBN 10 0881337609
- ISBN 13 9780881337600
- BindingPaperback
- Number of pages519
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Mass Media Processes
Published by
Waveland Pr Inc
(1994)
ISBN 10: 0881337609
ISBN 13: 9780881337600
Used
paperback
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Book Description paperback. Condition: Good. Second edition. Handful of pages with underlining; mild wear. Seller Inventory # 79117
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Stock Image
Mass Media Processes
Published by
Waveland Pr Inc
(1994)
ISBN 10: 0881337609
ISBN 13: 9780881337600
Used
paperback
Quantity: 1
Seller:
Rating
Book Description paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_339227805
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