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Another book about social media? Nope--Social Media Field Guide: A Resource for Graphic Communicators is just for you, the graphic communications professional. Whether you're already dabbling in social media, consider yourself an expert, or are wanting to dip your toe in the pool to get started, this not-too-technical, action-oriented primer has something for everyone. Look inside for: * A basic overview of the social media universe * Approaches for customer engagement through social media * Information about available methods and tools * Insight as part of the 91% of leading printers who recognize social media is not going away * Potential company direction and strategies * Guidelines and focus for your company's marketing strategy * Practical applications that will solidify your presence in social media * Help to clarify your path in the online world of social media
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About the Author:
Julie Shaffer is Vice President, Digital Technologies and Mary Garnett is Executive Vice President at Printing Industries of America.
"About this title" may belong to another edition of this title.
- PublisherPrinting Industries of America
- Publication date2010
- ISBN 10 0883626861
- ISBN 13 9780883626863
- BindingPaperback
- Number of pages294
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Social Media Field Guide: A Resource for Graphic Communicators
Published by
Printing Industries of America
(2010)
ISBN 10: 0883626861
ISBN 13: 9780883626863
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Softcover
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Book Description Condition: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # A01K-00064
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