The Gorilla Game: An Investor's Guide to Picking Winners in High Technology - Hardcover

Moore, Geoffrey A.; Paul Johnson

Hardcover

ISBN 10: 0887308872 ISBN 13: 9780887308871

Publisher: Harper Business, 1998

Synopsis

The possibilities are staggering:

• Had you invested $10,000 in Cisco Systems in early 1990, your investment would not be worth $1,285.000.
• Similarly, a $10,000 investment made in Microsoft in 1986 would be valued at more than $1,800,000 today.

How do you get in on those deals -- especially if you're not a Silicon Valley insider? How do you buy the high-tech winners and avoid the losers? How do you find the Microsofts and Ciscos of tomorrow?

The answers are here, in The Gorilla Game. All you have to do is learn the rules. The Gorilla Game˙ reveals the dynamics driving the market for high-tech stocks and outlines the forces that catapult a select number of companies to "gorilla" status -- dominating the markets they serve in the way that Microsoft dominates software operating systems and Cisco dominates hardware for data networks.

Follow the rules of The Gorilla Game˙ and you will learn how to identify and invest in the "gorilla candidates" early on -- while they are fighting for dominance in their markets and while their stock is still cheap. When the dust clears and one company clearly attains leadership in its product category, you'll reap the enormous returns that foresighted investors in high-tech companies deserve.

The Gorilla Game˙ is the latest from bestselling author Geoffrey A. Moore, one of the world's leading consultants in high-tech marketing strategy. Here you'll find the ground-breaking ideas about technology markets that made his previous books bestsellers, combined with the work of Paul Johnson, a top Wall Street technology analyst, and Tom Kippola, a high-tech consultant and highly successful private investor. Together they have discovered and played the gorilla game and now give their readers the real rules for winning in the world of high-tech investing.

Step by step you'll learn how to spot a high-tech market that is about to undergo rapid growth and development; how to identify and spread investments across the potential gorillas within the market; and how to narrow your investments to the single, emerging leader -- the gorilla -- as the market matures.

About this title

About the Author

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

Reviews

Each year at least one author comes out with a book touting investment opportunities in high-technology stocks. A recent example was Michael Murphy's Every Investor's Guide to High-Tech Stocks and Mutual Funds (1997). Moore's is the early entry this year. He is chairman of a Silicon Valley consulting firm that specializes in marketing strategy, and he has written two books about marketing high-tech products, Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (1991) and Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge (1995). Here he turns his attention to the elements that turn companies into "gorillas," those firms that overwhelmingly dominate their markets, such as Microsoft and Cisco. With his marketing insights, Moore examines what it is small companies do to grow into gorillas; and he advises how to spot these companies before their stock prices soar. He uses Oracle and Cisco as case studies, and he suggests that two areas in which to search out future gorillas are the Internet and customer service software. David Rouse

Edition details

• Publisher: Harper Business
• Publication date: 1998
• Language: English
• ISBN 10: 0887308872
• ISBN 13: 9780887308871
• Binding: Hardcover
• Edition number: 1
• Number of pages: 352