Joining the Entrepreneurial Elite: Four Styles to Business Success - Hardcover

Isachsen, Olaf

 
9780891060901: Joining the Entrepreneurial Elite: Four Styles to Business Success

Synopsis

Readers recognize their own brand of entrepreneurship and draw on their inherent capacities to create a thriving enterprise.

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Reviews

Isachsen, a management consultant and coauthor of Working Together (Neworld, 1989), takes two approaches uncommon to the typical business and management book. First, instead of the usual hyperbolic approach to business, he asserts that what he writes "is neither new nor revolutionary; it is old, evolutionary, and time tested." Second, rather than providing a cursory glimpse of every conceivable topic related to entrepreneurship, he focuses on entrepreneurial styles. The result is pragmatic and a pleasure to read. Although Isachsen makes only occasional reference to them, the reader acquainted with the work of Carl Jung and the Myers-Briggs Type Indicator will note their influence in his description of four entrepreneurial types: the administrator, the tactician, the strategist, and the idealist. Isachsen devotes a quarter of the book to each type and how they achieve their goals in drastically different ways. He then supplements his descriptions with real-life examples of successful entrepreneurs. Entrepreneurs and wannabes will benefit from the insights provided here.?Alan J. Farber, Northern Illinois Univ., DeKalb
Copyright 1996 Reed Business Information, Inc.

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