Brain Boosters for Business Advantage: Ticklers, Grab Bags, Blue Skies, and Other Bionic Ideas - Hardcover

VanGundy, Arthur B.

3.62

8 ratings by Goodreads

9780893842673: Brain Boosters for Business Advantage: Ticklers, Grab Bags, Blue Skies, and Other Bionic Ideas

Hardcover

ISBN 10: 0893842672 ISBN 13: 9780893842673

Publisher: Pfeiffer, 1994

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The difference between the right book about creative thinking and the almost right book is the difference between lightning and the lightning bug. [This book] is the right book. It is lightning.
--Michael Michalko, Author, Thinkertoys and ThinkPak

Here are 101 fun, enlightening games and activities for sparking creativity and creative problem solving in individuals and groups. These idea-generation techniques, or brain boosters, lead to the A-HA! in problem solving.

VanGundy knows the field [of creativity and idea generation] backward, forward, up, down, sideways, you name it. . . . We suspect VanGundy knows the field as well as anyone, and probably better.
--Wayne Kirchner, Personnel Psychology

These proven idea-generators provide immediate results in:

Meetings
Strategic planning
New product development
Continuous improvement efforts
Training sessions
And more . . . just use your imagination!

Plus, this easy-to-read resource relates the major principles of creative thinking and explains how to successfully use the techniques. In no time, your organization will be on the road to greater productivity, ingenious problem solving, and improved bottom line results!

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About the Author:

ARTHUR VANGUNDY is a professor of Communications at the University of Oklahoma and owner of the consulting firm VanGundy & Associates. He is the author of Idea Power and Techniques of Structured Problem Solving, as well as numerous articles for Business Week, U.S. News & World Report, The New York Times, and Success! His corporate clients over the years have included Procter & Gamble, Dow Chemical, and Hershey Foods. Dr. VanGundy lives and works in Norman, Oklahoma.

Review:

The difference between the right book about creative thinking and the almost right book is the difference between lightning and the lightning bug. [This book] is the right book. It is lightning. —Michael Michalko, Author, Thinkertoys and ThinkPak

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