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This book reports in detail the procedures and findings of project CASA (Communication and Spanish-Speaking Americans)--the most comprehensive, programmatic esearch effort to focus on Mexican-Americans and mass media. Media usage, access, credibility, gratifications, sources of information, and content preferences about a variety of media (from TV to comic books) were accessed. Focus group interviews with hispanic community leaders and with local newspaper publishers were also conducted, in addition to content and readability analyses of the local daily newspaper portrayals of Hispanics.
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About the Author:
eenberg /f Bradley /i S.
goon /f Michael
goon /f Judee /i K.
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- PublisherPraeger
- Publication date1983
- ISBN 10 0893911267
- ISBN 13 9780893911263
- BindingHardcover
- Number of pages304
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Mexican Americans and the Mass Media Communication Information Science S
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Mexican Americans and the Mass Media
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Mexican Americans and the Mass Media: (Communication and Information Science) by Greenberg, Bradley S., Burgoon, Judee, Burgoon, Michael K. [Hardcover ]
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Mexican Americans and the Mass Media (Hardcover)
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(1983)
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Book Description Hardcover. Condition: new. Hardcover. This book reports in detail the procedures and findings of project CASA (Communication and Spanish-Speaking Americans)--the most comprehensive, programmatic esearch effort to focus on Mexican-Americans and mass media. Media usage, access, credibility, gratifications, sources of information, and content preferences about a variety of media (from TV to comic books) were accessed. Focus group interviews with hispanic community leaders and with local newspaper publishers were also conducted, in addition to content and readability analyses of the local daily newspaper portrayals of Hispanics. This book reports in detail the procedures and findings of project CASA (Communication and Spanish-Speaking Americans)--the most comprehensive, programmatic esearch effort to focus on Mexican-Americans and mass media. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780893911263
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Mexican Americans and the Mass Media Communication Information Science S
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Book Description HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9780893911263
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Mexican Americans and the Mass Media
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Book Description Hardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9780893911263
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Greenberg, B: Mexican Americans and the Mass Media
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Book Description Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book reports in detail the procedures and findings of project CASA (Communication and Spanish-Speaking Americans)--the most comprehensive, programmatic esearch effort to focus on Mexican-Americans and mass media.Über den Autor. Seller Inventory # 471036734
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