Mastering Layout: On the Art of Eye Appeal - Softcover

Mike Stevens

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9780911380682: Mastering Layout: On the Art of Eye Appeal

Softcover

ISBN 10: 091138068X ISBN 13: 9780911380682

Publisher: ST Media Group International Inc., 1986

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This best-selling book by sign industry legend, Mike Stevens, covers the fundamental principles of layout for signs. It teaches how to see, organize and manipulate graphic elements for unified, legible and visually appealing results. More than 80 illustrations demonstrate before-and-after results of applying the principles. Includes a troubleshooting checklist for isolating, analyzing and correcting layout weaknesses in your own designs.

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About the Author:

Mike Stevens was a popular sign artist of the 1970s and 1980s. He authored several books on sign design, and contributed numerous articles to sign industry magazines.

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