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The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.
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- PublisherWight (Oliver) Publications In
- Publication date1988
- ISBN 10 0939246112
- ISBN 13 9780939246113
- BindingHardcover
- Number of pages177
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Orchestrating success: Improve control of the business with sales operations planning
Published by
Wight (Oliver) Publications In
(1988)
ISBN 10: 0939246112
ISBN 13: 9780939246113
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Hardcover
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