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* Discover how lobbying can help fulfill your mission
* Learn how to initiate, support, or defeat bills
* Develop effective lobbying skills
* Gather and mobilize support for your positions
* Learn how to use the media effectively
* Influence gov’t administrators to back your policy positions
* Comply with state and federal regulations * Set up systems in your nonprofit to support lobbying Adaptable to Your Unique Needs: This flexible book can be tailored to fit your situation. You have four different planning strategies to choose from—short-term, long-term, proactive, or reactive. Want to move quickly? Use the "planning shortcuts." Plus, a special "rapid response guide" helps you with emergencies. Straightforward and Action Oriented: In addition to a clear framework for planning your policy work, author Marcia Avner shares with you the nitty gritty of effective lobbying based on her more than 30 years of experience. You'll find concrete information on
* Building relationships with public officials
* What you need to know to make your case
* How to testify at a committee hearing
* How to find out how it works in your area * Mistakes to avoid, and much more! Worksheets and Examples Guide You: Worksheets, sample agendas, and checklists break the process into doable steps. They're also helpful for evaluating and improving programs already in place. A complete case study, numerous examples, and sidebars bring the process to life. You'll see how an actual campaign was put together—including samples of all of their materials—from concept presentation through final passage. Lobbying is exciting and rewarding work! Get The Lobbying and Advocacy Handbook and build your case with the right people, at the right time, for the greatest impact.
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