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In Essentials of Global Marketing, Subhash Jain makes the reader an informed observer of the global marketplace by providing a thorough analysis of international operations.
Jain takes a multidisciplinary approach, enabling students to fully understand twenty-first century marketing principles within the broader framework of such disciplines as accounting and finance.
Throughout the 19 chapters, Jain concretizes concepts by using a wealth of examples from both theory and practice. He provides condensed coverage of the global arena without sacrificing thoroughness. The text includes 21 cases, both short and long, dealing with different situations in different nations.
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- PublisherMarsh Publications
- Publication date2008
- ISBN 10 0971313040
- ISBN 13 9780971313040
- BindingPaperback
- Edition number1
- Number of pages604
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Essentials of Global Marketing
Published by
Marsh Publications
(2008)
ISBN 10: 0971313040
ISBN 13: 9780971313040
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Paperback
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Book Description Paperback. Condition: Brand New. 604 pages. 9.90x7.90x1.20 inches. In Stock. Seller Inventory # 0971313040
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