Mad Dogs, Dreamers and Sages: Growth in the Age of Ideas - Hardcover

Stephen Zades

3.57

7 ratings by Goodreads

9780974407302: Mad Dogs, Dreamers and Sages: Growth in the Age of Ideas

Hardcover

ISBN 10: 0974407305 ISBN 13: 9780974407302

Publisher: Elounda Press, 2003

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In Mad Dogs, Dreamers and Sages, the authors speak to the urgent need for genuine, sustainable growth in todays businesses and organizations. This book shares insights gained from their Odyssey Project on Imaginative Intelligence, a two-year experiential research project in search of primary sources of innovation from architecture, art, business, design, filmmaking journalism, literature, psychology, religion, social science and theatre.

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About the Author:

Stephen Zades is a nationally recognized leader in the field of advertising and marketing. As CEO and Chairman of Long Haymes Carr and as Senior Vice President Ammirati Puris Lintas Advertising, he has overseen strategy and award winning creative work on major clients.

Today, he is CEO of Odyssey Network, a strategy and brand consultancy he founded to help companies accelerate real growth and create future value, as well as achieve M&A synergies in the areas of communications, leadership and strategy. Zades is a guest lecturer at universities and corporations and conducts workshops on Growth Through Imaginative Intelligence.

Dr. Jane Stephens is Chair of the English Department at High Point University. She has taught writing both in the U.S. and in Kenya, where she lived and worked for six years. She is a frequent speaker to academic, corporate and civic groups about literature, writing and women's studies.

Review:

"...an enlightening set of ideas on where the real action needs to be-growth through discovery, ideas and innovation." -- Dr. R. Charles Moyers, Dean, Wake Forest University Graduate School of Business

"...this book will inspire you to tap into your own creativity and give you a framework for maximizing your strengths" -- Dale Pollock, Dean School of Filmmaking, North Carolina School of the Arts

"...this work continues in that tradition of breaking new ground in uncharted territory. An important book at a critical time." -- Stanhope Kelly, Senior Executive Vice-President, Wachovia

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