When on the Mountain there is No Tiger, Monkey is King: 110 Two-Minute Business Pearls For Everyone Who Works - Hardcover

Malmo, John

9780974472508: When on the Mountain there is No Tiger, Monkey is King: 110 Two-Minute Business Pearls For Everyone Who Works

Hardcover

ISBN 10: 0974472506 ISBN 13: 9780974472508

Publisher: Archer Malmo, Inc., 2003

Monkey is King covers ten of the most fundamental areas of business in simple, no-nonsense language. Each "pearl" is harvested from practical, hand-on experience. It is written clearly, needs no interpretation and is fun to read. You'll underline passages, dog-ear pages and refer to this book time after time whether you're a college student or the CEO of a billion-dollar corporation.

You'll learn why not to hire the people you think you "can afford." You'll learn the right time to fire people or to find a new job yourself. Why MBAs can't manage restaurants, why not to give runner-up trophies, and how the moms-and-pops flourish against big box retailers.

You'll learn common-sense advertising principles that lifelong professionals don't know. You'll gain a clearer understanding of what is marketing and what is not. You'll find out where to look for new product ideas and the importance of knowing the difference between luxury and quality.

If you're running your own company or thinking about starting one, you'll find pearls "for entrepreneurs only."

You will enjoy reading this book and gain uncommon business wisdom.

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About the Author:

John Malmo was born in Milwaukee, grew up in Memphis, was graduated from Memphis Central High and Boston University. He served two years in the Army, seven years as a newspaperman, was a door-to-door Fuller Brush salesman, sales promotion manager for Bruce Hardwood Flooring and Floor Wax and for the National Cotton Council. He was marketing director and new products development manager of Gem, Inc., a manufacturer of housewares.

He founded John Malmo Advertising, Inc. in 1967, on a cardtable above a delicatessen. It became the largest agency in the Mid-South and merged with Ward Archer & Assocs. in 1991. He is currently chairman emeritus of Archer/Malmo, Inc., and a marketing consultant. He owned two other businesses, a retail clock store and a travel agency and was part-owner of a snack food processing company that made Dirty Potato Chips, a brand that he created.

Malmo is past president of the Memphis Advertising Federation, recipient of the American Advertising Federation Silver Medal Award, a former director of the American Association of Advertising Agencies and of the Advertising & Marketing International Network.

He has been widely published on advertising and marketing and has spoken to trade association and corporate audiences throughout the U.S. and Far East. He wrote a monthly column for two business magazines and a weekly Business Commentary column for The Commercial Appeal, Memphis, for 11 years.

Malmo’s career includes marketing experience in virtually every business category and in the past three years he has completed consulting assignments for several Fortune 500 companies.

Malmo is currently a director of Serta, Inc., and former director of three other corporations. He is chairman of the board of trustees of Moore Tech, a private technical college, past chairman of the board of the Memphis Park Commission and a former director of the Memphis Symphony, the Memphis Boys’ Clubs, the Memphis Chamber of Commerce, Opera Memphis and a past vestryman of Grace-St. Luke’s Episcopal Church.

Review:

One of the most enriching books since Poor Richard’s Almanac – and one of the most enlightening and entertaining. -- Harold Burson, founder and chairman of Burson-Marsteller, New York, October 1, 2003

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