Build an Industry Hot Rod: The Nuts and Bolts of Leaving Competitors in the Dust - Hardcover

Marvin L. Patterson

Hardcover

ISBN 10: 0981728405 ISBN 13: 9780981728407

Publisher: Dileab Publishing, 2008

Synopsis

This book provides a shop manual for business leaders who want to soup up their company and leave competitors in the dust. It also serves as an invaluable resource to newcomers to the business arena who want to learn how the innovation of new products and services is supposed to work.

The focus of this work is the investment-to-income system, a closed loop business process that drives financial growth by transforming invested funds and incoming information into value delivered to the customer. A fraction of the revenue thus generated funds further innovation of future products and services. An in-depth understanding of the essential elements and interrelationships in this system is vital to the sustained financial growth of a business enterprise.

In addition to a catchy title, the Hot Rod metaphor provides an excellent framework for systematically intensifying the competitive performance of the investment-to-income system. Tried and true practices for souping up a competitive racing machine transform through the metaphor into equivalencies that work just as well in business. Airflow, fuel, combustion chambers, superchargers, timing, detonation, and octane all have close parallels in the business arena. The chemistry of an internal combustion engine offers surprising insights into the chemistry of innovation. The result provided here is a necessary and complete intellectual structure for understanding and improving innovation.

The Patterson-Hartmann model, a previously published mathematical analysis, illustrates quantitative behavior and relationships within the investment-to-income system. Practical examples and industry case studies demonstrate the applicability of these theoretical principles in the real world.

About this title

About the Author:

Marvin L. Patterson is the founder and president of Innovation Resultants International (IRI), a firm dedicated to helping client companies achieve greater business success through more effective innovation of products and services. Marv founded IRI in 1993 and has led that firm since. During this time Marv and his colleagues have helped dozens of companies involved in diverse industries and technologies (office products, heavy equipment, telecommunications, semiconductors and more) to improve the business impact of their innovation investments.

Prior to launching IRI, Marv enjoyed a twenty-year career with the Hewlett-Packard Company (HP) focused on new product development; first doing it, then managing it and, finally, coaching others in the HP worldwide community on how to do it more effectively. His broad, hands-on experience provides the in-depth understanding of innovation as a business system that is reflected in this book.

Marv is the author of two other books on product innovation; Accelerating Innovation: Improving the Process of Product Development (1997) and Leading Product Innovation: Accelerating Growth in a Product-based Business (1999), both published by John Wiley and Sons.

Review:

In this book Marv shares his extensive knowledge of how product innovation works as a business system; knowledge gained through a long career in product innovation. Anyone who hopes to win market share and grow their business by creating new value for customers will find this book very useful. --Al Bagley, Hewlett-Packard General Manager (Retired)

The skills of effective innovation, a topic much on the mind of business leaders everywhere, are hard to describe and very hard to emulate. And they are critical to the enduring success of companies in all arenas. Marv Patterson distills his deep perspective on these critical skills in Build an Industry Hot Rod. The analogy is fresh, illuminating, and engaging. . .

The book is full of anecdotes about real companies, along with techniques that worked for them which will work for you. A most intriguing model, the Patterson-Hartmann investment profile, is introduced in Chapter Three. That unit alone will justify your purchase and considered reading investment. --Charles H. House, Executive Director, Media X at Stanford University

About this edition

• Publisher: Dileab Publishing
• Publication date: 2008
• ISBN 10: 0981728405
• ISBN 13: 9780981728407
• Binding: Hardcover
• Edition number: 1
• Number of pages: 380