Items related to Management of Electronic and Digital Media
MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5th Edition, provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.
"synopsis" may belong to another edition of this title.
About the Author:
Alan B. Albarran is the chair of the Department of Radio, Television and Film, as well as the director of the Center for Spanish Language Media at the University of North Texas in Denton, TX. The author/editor of 12 books and former editor of two scholarly journals, Dr. Albarran is internationally recognized as one of the leading scholars in the field of media management and economics. He has presented workshops and seminars in 20 countries and also consults on the media industries. Dr. Albarran's awards include the Broadcast Education Association's Distinguished Scholar Award (2009) and the Journal of Media Economics Award of Honor (2008). He served as the president of the Broadcast Education Association and the Texas Association of Broadcast Educators.
Review:
Preface. List of Abbreviations and Acronyms. 1. Managing in the Electronic and Digital Media. 2. The Media Marketplace: Markets, Mergers, Alliances, and Partnerships. 3. Ethics of Management. 4. Theories of Management. 5. Financial Management. 6. Managing Personnel. 7. Audiences and Audience Research. 8. Content: Strategy and Distribution. 9. Marketing. 10. News and News Management. 11. Regulatory Influences on Media Management. 12. Technology Influences on Media Management. 13. Social Media Influences on Media Management. Glossary of Key Terms. Index.
"About this title" may belong to another edition of this title.
- PublisherCengage Learning
- Publication date2012
- ISBN 10 111134437X
- ISBN 13 9781111344375
- BindingPaperback
- Edition number5
- Number of pages336
- Rating
Buy New
Learn more about this copy
US$ 41.33
Shipping:
FREE
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
International Edition
MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA
Published by
Cengage Learning
(2012)
ISBN 10: 111134437X
ISBN 13: 9781111344375
New
Softcover
Quantity: 2
Seller:
Rating
Book Description Condition: New. Brand New Paperback International Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability. Seller Inventory # ABTR-3101
Buy New
US$ 41.33
Convert currency
International Edition
MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA
Published by
Cengage Learning
(2012)
ISBN 10: 111134437X
ISBN 13: 9781111344375
New
Softcover
Quantity: 8
Seller:
Rating
Book Description Condition: Brand New. New. SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Excellent Customer Service. Seller Inventory # ABEOCT23-109796
Buy New
US$ 42.84
Convert currency
Stock Image
Management of Electronic and Digital Media
Published by
Cengage Learning
(2012)
ISBN 10: 111134437X
ISBN 13: 9781111344375
New
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_111134437X
Buy New
US$ 50.53
Convert currency
Stock Image
Management of Electronic and Digital Media
Published by
Cengage Learning
(2012)
ISBN 10: 111134437X
ISBN 13: 9781111344375
New
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: new. New. Seller Inventory # Wizard111134437X
Buy New
US$ 111.19
Convert currency
Stock Image
Management of Electronic and Digital Media
Published by
Cengage Learning
(2012)
ISBN 10: 111134437X
ISBN 13: 9781111344375
New
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think111134437X
Buy New
US$ 110.46
Convert currency
Stock Image
Management of Electronic and Digital Media
Published by
Cengage Learning
(2012)
ISBN 10: 111134437X
ISBN 13: 9781111344375
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: new. Seller Inventory # FrontCover111134437X
Buy New
US$ 110.42
Convert currency
Stock Image
Management of Electronic and Digital Media
Published by
Cengage Learning
(2012)
ISBN 10: 111134437X
ISBN 13: 9781111344375
New
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: new. Prompt service guaranteed. Seller Inventory # Clean111134437X
Buy New
US$ 110.61
Convert currency
Stock Image
MANAGEMENT OF ELECTRONIC AND DIG
Published by
Cengage Learning
(2012)
ISBN 10: 111134437X
ISBN 13: 9781111344375
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 1.57. Seller Inventory # Q-111134437X
Buy New
US$ 109.74
Convert currency