Synopsis
How do we get you moving?
By placing you–the customer–in the driver’s seat.
Marketing introduces the leading marketing thinking
on how customer value is the driving force
behind every marketing strategy.
"synopsis" may belong to another edition of this title.
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Marketing: An Introduction, Global Edition
Seller: Bay State Book Company, North Smithfield, RI, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing. Seller Inventory # BSM.14HB5
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Marketing: An Introduction, Global Edition
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR010141598
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Marketing: An Introduction, Global Edition
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
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Condition: Acceptable. Used - Acceptable. Water damage to pages. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-W-002-01733
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Marketing: An Introduction, Global Edition
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-R-025-01866
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Marketing: An Introduction, Global Edition
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9781292294865. Seller Inventory # 3988696
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Marketing: An Introduction, Global Edition
Seller: GoldBooks, Denver, CO, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # 29O27_19_1292294868
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Marketing: An Introduction, Global Edition
Seller: READINGON LLC, BOLINGBROOK, IL, U.S.A.
Seller rating 1 out of 5 stars
Soft cover. Condition: New. Brand new, Global paperback edition, ship fast with tracking NO. Seller Inventory # ABE-1628641952981
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Marketing: An Introduction, Global Edition
Seller: Blue Planet Textbooks, Keizer, OR, U.S.A.
Seller rating 3 out of 5 stars
Soft cover. Condition: Good. Seller Inventory # 9f93221d57b411514a0cfe89aaa8cba9
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Marketing: An Introduction, Global Edition
Seller: Myboeken BV, Duiven, Netherlands
Seller rating 4 out of 5 stars
Condition: New. For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios. Seller Inventory # 9781292294865
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