Synopsis
For coursesin marketing.
Marketing: An Introduction shows students how creating and capturing customer value driveseffective marketing strategies.
The 15th Edition reflectsthe major trends and shifting forces that impact marketing in this digital ageof customer value, engagement and relationships. This in turn leaves studentswith a richer understanding of basic marketing concepts, strategies andpractices. Through updated chapter-opening vignettes, Marketing at Workhighlights, company cases and end-of-chapter exercises, students get amplepractice applying marketing concepts to real-world company scenarios.
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Marketing: An Introduction, Global Edition
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Marketing: An Introduction, Global E., Kotler, Philip
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Marketing An Introduction Glob
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Condition: Good. Good condition international edition textbook. Seller Inventory # 00099339864
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Marketing An Introduction Glob
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Marketing: An Introduction, Global Edition
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Condition: acceptable. Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may be missing bundled media. Seller Inventory # CSIV.1292433108.A
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Marketing: An Introduction, Global Edition
International EditionSeller: BooksRun, Philadelphia, PA, U.S.A.
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Paperback. Condition: Very Good. 15. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. International edition. Seller Inventory # 1292433108-10-1-7-NAU
International Edition
Marketing: An Introduction, Global Edition
International EditionSeller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. 15. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. International edition. Seller Inventory # 1292433108-11-1-7
International Edition
Marketing: An Introduction, Global Edition
International EditionSeller: BooksRun, Philadelphia, PA, U.S.A.
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Paperback. Condition: New. 15. The item is brand new, never used or read. It's in perfect condition and may include supplements and/or access codes or come shrink-wrapped. International edition. Seller Inventory # 1292433108-10-1-7
International Edition
Marketing: An Introduction, Global Edition
International EditionSeller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. 15. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. International edition. Seller Inventory # 1292433108-8-1-7
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Marketing: An Introduction, Global Edition 15 ed
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Condition: New. Seller Inventory # 43872011-n