BCOM7 (with CourseMate, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press) - Softcover

Lehman, Carol M.; DuFrene, Debbie D.

Softcover

ISBN 10: 130540193X ISBN 13: 9781305401938

Publisher: Cengage Learning, 2015

Synopsis

Created by the continuous feedback of a "student-tested, faculty-approved" process, BCOM 7 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. BCOM 7 offers expanded coverage on technology and social media, online grammar tools, extra model documents both online and in the text, abundant real world examples, and quizzes and games to make reviewing interactive and fun.

About this title

About the Author:

Dr. Carol Lehman is a professor emerita in the Management and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor's and master's degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication (ABC). She and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award for ABC. Her consulting and training activities for industry have focused on multimedia development, business presentations and written communication.

Dr. Debbie DuFrene is an associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor's and master's degrees in business education from Nicholls State University and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication and has been a business communication consultant to various organizations from the business, industry and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC).

Review:

"My favorite things about BCOM are the variety of features in the supplements, especially the videos, Beat the Clock quiz and class handouts. This really takes the burden off the instructor having to re-invent the wheel in dealing with so many textbooks. One can easily see the amount of work and thought put into this."

About this edition

• Publisher: Cengage Learning
• Publication date: 2015
• ISBN 10: 130540193X
• ISBN 13: 9781305401938
• Binding: Paperback
• Number of pages: 304