How to Write a Business Plan - Softcover

McKeever, Mike

3.41

27 ratings by Goodreads

9781413305623: How to Write a Business Plan

Softcover

ISBN 10: 1413305628 ISBN 13: 9781413305623

Publisher: NOLO, 2007

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Author, teacher and financial manager Mike McKeever shows readers how to write the business plan and loan package necessary to finance a new or expanding business and make it work. He helps readers make realistic financial projections, develop effective marketing strategies and refine overall business goals. With How to Write a Business Plan, entrepreneurs learn how to: � evaluate the profitability of a business idea � estimate operating expenses � prepare cash flow, profit and loss forecasts � determine assets, liabilities and net worth � find potential sources of financing � present their plan to investors How to Write a Business Plan has been completely updated with the latest resources both online and off and also provides several sample business plans.

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About the Author:

Mike McKeever has a B.A. in Economics from Whittier College, a Master's in Economics from the London (England) School of Economics and has done post-graduate work in financial analysis at the USC Business School. Mike has taught classes at numerous community colleges in entrepreneurship and small business management. Author of How to Write a Business Plan, he has published articles on entrepreneurship for Dow Jones publications, the Sloan Publications Business Journal and numerous newspapers and periodicals. Currently, Mike runs a company, Business Plan Workshop, in which his business plan book features prominently.

Review:

"An essential book to help entrepreneurs..."

"Shows how to write a sound business plan, including strategies for: Evaluating the profitability of a business idea; estimating operating expenses ... finding potential sources of financing; and presenting a plan to lenders." BusinessLIFE -- Dallas Morning News

"Anyone who starts or operates a small business without a business plan takes a needless risk of either failure or no growth. Here's an easy-to-follow book that takes the reader step-by-step ... to get the budding entrepreneur off to a successful business start-up." -- San Francisco Examiner

"This outstanding handbook presents a step-by-step guide to writing a professional, sound business plan." -- Library Journal

"When starting your own business, it's important to know that in legal terms, anything you don't know can hurt you.... If you can't afford a lawyer, consider reading... How to Write a Business Plan." -- Upscale

A thorough self-help book that will lead you through the process. Examples and worksheets will help you present a convincing financial opportunity to banks and investors in a format they understand." -- Home Office Computing

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