"synopsis" may belong to another edition of this title.
Branding isn't real life, or is it?
When Adam Melton, the ambitious brand manager of Petrovsk Vodka went out on the town that night, he was hoping to pick up a beautiful girl and a few hints and tips from his target market, the vodka-swilling ladettes of Reading.
Meeting the sultry Yasemin at the bar in one of his favourite haunts, he got all that he was hoping for, and ominously more.
Now he has been condemned to save the world.
Born near Hull in the UK in 1954, Tim was called to the Bar before working for over 20 years in business strategy and strategic brand marketing for a major multinational corporation.
With degrees in both law and social sciences/psychology, and having worked as a volunteer for Amnesty International for several years, he is fascinated by the complex issues surrounding personal rights (human, civil and animal), and much of his writing is centred on these themes.
Tim has a wife and two children, and lives between the UK, France and Belgium running Valley Strategies Ltd. which leads a community of expert consultancies in business strategy and brand marketing consultancy.
"About this title" may belong to another edition of this title.
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