ISBN 10: 1441710841 ISBN 13: 9781441710840

Publisher: Blackstone Audio, Inc., 2011

By drawing on his decades of experience working with small-business owners, Michael Gerber is adding to his mega-selling E-Myth series with The E-Myth Accountant. This installment provides a one-of-a-kind system for transforming an accountant's practice into a business positioned for long-term growth.

This is the next installment in the series of E-Myth handbooks developed specifically for key industries. As with previous titles, The E-Myth Accountant has distilled small-business advice that specifically caters to this business segment. Although business owners know everything about their trade, very few know how to effectively run a business -- the void that Michael Gerber can fill with his powerful advice. In Gerber's signature easy-to-understand, easy-to-implement style, he addresses such specific aspects of the business as money, people, management, and growth.

From the Back Cover:

Praise for The E-Myth Accountant

"Read it and then do it. There's probably no professional who could benefit more from the E-Myth principles than the accounting firm owner, and longtime accounting professional and firm owner Darren Root understands that better than anyone. This book offers powerful and practical direction from two business leaders that will change your personal and professional lives."
—MIKE SABBATIS, President and CEO, CCH, a Wolters Kluwer business

"Saying that The E-Myth Accountant is a must-read is an understatement. For many in our profession, this book is the proverbial missing link between the advice others rely on us to provide and how we apply that advice in our own business. Michael and Darren do a masterful job of binding together a powerfully motivating book and a step-by-step guide on transforming a working practice into a thriving business."
—TERESA MACKINTOSH, CPA.CITP, Senior Vice President and General Manager, Professional Market, Thomson Reuters

"Darren's insight on accounting firms combined with Michael's original E-Myth vision and methodology have resulted in a book that can help all conscientious accountants improve their lives and firms while providing new levels of client service."
—RANDY JOHNSTON, Executive Vice President, Network Management Group, Inc.

"Every accountant should read this book. The perfect blend of theory and practice provide firm leaders with the knowledge required to build the foundation of a successful business. Putting the E-Myth concepts in practice will quickly dispel any outdated beliefs of how a firm should operate."
—RENÉ LACERTE, CEO and founder, Bill.com

"Darren Root is one of the lead change agents for the accounting profession. This book is a powerful read of Darren's proven concepts on how firms can transform themselves into a true next-generation firm."
—ERIK ASGEIRSSON, President and CEO, CPA2Biz, Inc., a subsidiary of the American Institute of CPAs

The E-Myth Vertical series brings Michael E. Gerber's proven E-Myth philosophy to a wide variety of different professional practice areas. The E-Myth, short for "Entrepreneurial Myth," is simple: too many small businesses fail to grow because their leaders think like technicians, not entrepreneurs. Gerber's approach gives small enterprise leaders practical, proven methods that have already helped transform more than 60,000 businesses. Let the E-Myth Vertical series boost your professional practice today!

From the Inside Flap:

Running a successful small accounting firm is a juggling act. You need expertise in your practice area to provide services to clients. You also need the know-how to run a small business. You've probably been well prepared by your education and experience for the technical ins and outs of accounting. Yet what training has prepared you to run a business?

The E-Myth Accountant fills this knowledge gap, giving you a complete toolkit for either starting a successful practice from scratch or maximizing an existing practice's performance. Full of useful, powerful advice you can implement easily, this soup-to-nuts guide enables you to reap all the benefits that come with a thriving accounting services firm.

Combining the wisdom of renowned business development expert Michael E. Gerber and the accounting knowledge of M. Darren Root, The E-Myth Accountant equips you to:

Liberate yourself from the predictable and often overwhelming tyranny of unprofitable, unproductive, and time-consuming routines

Transform yourself from a successful technician (accountant) into a successful accountant-manager- entrepreneur

Rethink your practice, shifting from tactical thinking (working "in" your business) to strategic thinking (working "on" your business)

Stop trading time for dollars

Manage those processes through which people get things done, which becomes your management system—for everything you do

Implement innovative systems to produce consistent results as your practice grows

Take the sanctity of time seriously, blocking time for entrepreneurial work and using a weekly planning tool

Create the story about your practice; this story becomes the heart of your practice

Leading an accounting practice can seem like a daunting task, with too few hours in the day, too many petty management issues, and problems accountants at Big Four and similar large accounting firms don't seem to face. The E-Myth Accountant offers you a clear road map to create a business that's self sufficient, growing, and highly profitable. Take your practice to levels you didn't think possible with this unique guide!