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This first edition of Marketing Management offers a unique perspective on the people, the markets, and culture of the Arab world. The adapting authors of this book, Baalbaki, Shamma and Hassan, have first-hand experience of the region and have used this knowledge to create a resource especially designed for this part of the world. Available in summer 2012, this book is a first of its kind, combining international marketing theory with an Arab perspective.
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Review:
"Professors Hassan, Baalbaki, and Shamma have done a superbjob in systematically addressing strategic issues pertaining to theArab world and in bringing the most popular marketingmanagement text in the world to future Arab marketers." Philip Kotler and Kevin Lane Keller
"About this title" may belong to another edition of this title.
- PublisherPearson Education
- ISBN 10 1447925211
- ISBN 13 9781447925217
- BindingPaperback
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