Advertising In A Digital Age - Softcover

Taylor, Gabriela

Softcover

ISBN 10: 1480049611 ISBN 13: 9781480049611

Publisher: CreateSpace Independent Publishing Platform, 2012

Synopsis

If your customers are spending more and more time online, why aren't you advertising there? Do you think it's too expensive, too confusing, too hard to reach your target market? If your business is already active online, is it getting enough bang for its bucks? Let an online marketing expert teach you the secrets of advertising online to achieve business goals. She'll show just how inexpensive it is to advertise digitally. Use Online Advertising to:

• Reach more people while spending less
• Interact with your community
• Collect feedback and monitor results in real-time
• Make real-time adjustment
• Target and re-target your messages for relevancy

Online Advertising has revolutionized how marketers target and capture audiences; don't be left behind! Advertising in a Digital Age can help you understand this market so you use your advertising budget more effectively and get as much free advertising as possible. The author, a Global Online Strategist and Consultant certified in Adwords and Analytics, covers some of the most common forms of online advertising - Google AdWords and Social Media Advertising - and offers tips to help you create ad campaigns that convert digital browsers to buyers. You'll learn:

• The pros and cons of the most utilized types of online ads and platforms
• The most used targeting methods to maximize ad exposure for your target audience
• 9 advanced tips and tricks to get the most out of Google AdWords
• What Native Advertising is and why it matters
• Types of ads on Facebook, Twitter, YouTube, and Linkedin
• The most important rates and metrics in Online Advertising

 The book includes a free bonus section: 50-plus online advertising resources to save you time and money and keep you up-to-date in the digital world. Whether your customers are global or local, advertising online can take your business to the next level. Tags: online marketing, small business, online promotion, adwords, social media advertising, online advertising, online target, google

About this title

From the Author:

I write my books with a lot of dedication and from the heart. I have a passion for online marketing and for supporting and encouraging others to make the changes that can grow their online business.  Online marketing is an ever-evolving industry and, as such, keeping up with the latest trends can be challenging.

My books are aimed at small businesses, startups and those who are looking to take their business online for the first time. I have a lot of experience in the industry and want to share my experience and insights with people who are looking to maximize their online potential. As well as writing books I also run my own publishing company (globalndigital.com) that supports and encourages independent authors to take their work and themselves to the world.

I hope you enjoy my books and I'd appreciate any feedback and reviews. I'm always looking to challenge myself and improve the way that I work.  I openly encourage my readers and clients to let me know what I can do differently in the future.  Finally, remember that everyone's got at least one book in them.  Ever wanted to write and publish yours but don't know how? Check out my website (globalndigital.com) to see where I can help you.

About the Author:

Gabriela Taylor (gabrielataylor.com) is an internationally educated Global Online Marketing Strategist and Consultant who's worked with some of the world's biggest brands in Telecommunications, Retail, Lifestyle and Advertising.

A recognized expert and specialist in Social Networking, Mobile Marketing and Search Engine Optimization she is fluent in 7 languages, has lived and worked in many countries throughout the world and has experience of implementing successful web-presence strategies for both startup and large established organizations. She is fully certified in Google AdWords and Analytics and furthermore is an experienced coach and business mentor.

She is the founder of Global & Digital (globalndigital.com), a publishing company specializing in assisted self-publishing services and mentoring for independent authors. Gabriela is also involved in other businesses offering Online and Offline Marketing services, Cross-Cultural business consultancy and has also published several industry related books:

• Pinterest Marketing: The Ultimate Guide
• Socialize To Monetize: How to Run Effective Social Media Campaigns Across the Top 25 Social Networking Sites
• Building and Marketing Your Business with Google
• Zero Budget Marketing: How to Start & Market an Online Business with Little or Zero Marketing Budget
• Advertising in a Digital Age: Best Practices for AdWords and Social Media Advertising
• Globalize to Monetize: Taking Your Online Business To New Markets
• Plan, Create, Optimize, Distribute: Your Strategic Roadmap to Content Marketing Success
• Targeting Your Market: Marketing Across Generations, Cultures & Gender
• Mobilize to Monetize: The Fast Track to Effective Mobile Marketing
• Tumblr for Business: The Ultimate Guide

About this edition

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2012
• ISBN 10: 1480049611
• ISBN 13: 9781480049611
• Binding: Paperback
• Number of pages: 172