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The 20 Billion Dollar Diet ®: Why diets fail and how to lose weight for good - Softcover

 
9781532704383: The 20 Billion Dollar Diet ®: Why diets fail and how to lose weight for good
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Americans spend more than $20 billion annually for weight loss plans and products and yet the average dieter gains almost 5 pounds in a single year. America is on a $20 billion diet that isn’t working! Like most Americans, Judith McManus M.A. outsourced her weight loss to corporate plans and fad diets without long-term results. When Judith finally took matters into her own hands, researched choices that were right for her, and designed her own plan, she lost 50 pounds. With Dr. Marina MacDonald, the co-authors combine personal experience with over 500 scientific studies to reveal 10 core principles for weight-loss success. You will learn: · Why overeating is a result of our modern food environment, stress, and biology. · Why extreme diets are not the answer. · Why smart dieting does not rely on willpower. · How to break the cycle of overeating and yo-yo dieting for good. · How to create a healthy diet and lifestyle that you will love. If you’re tired of being overweight and you’re ready to transform your body and your life, The 20 Billion Dollar Diet enables you to finally achieve the goal weight you have wanted for so long.

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About the Author:
Dr. Marina MacDonald holds a M.S. and PhD in nutritional sciences. She received postdoctoral certification in metabolism and endocrinology and served as a founding fellow of the American Board of Medical Genetics. Specializing in translational medicine, she has founded two biotechnology companies, given podium presentations at scientific conferences around the world, and authored numerous peer-reviewed articles in the fields of biochemistry, physiology, and nutrition. It has been her lifelong goal to write a truly effective book about weight loss. Judith McManus M.A. has been an educator for over 30 years, working in both the public and private sectors. Throughout her career, she has authored four books, created curriculum for over thirty courses, taught thousands of students, and been the recipient of numerous teaching awards. After a history of yo-yo dieting and a dependence on weight-loss gurus, Judith took control and implemented her own healthy living strategies. With Dr. MacDonald, the authors were able to empirically support Judith's weight-loss success with scientific research. Judith's weight-loss philosophy is pretty simple: Investigate what others have done, devise a plan that' s right for you, believe in yourself, and persevere.

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