From the author of Wikinomics—the follow-up to the acclaimed bestseller Growing Up Digital that explores how the digital generation is revolutionizing society.
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"A MUST READ...if you understand the Net Generation, you will understand the future."--The New York Times
"A fascinating look at how young people are transforming our culture. The bottom line: An insightful, data-rich analysis with broad implications for managers, marketers, and politicians." -BusinessWeek
"A thoughtful antithesis to entrenched and sometimes alarmist managerial opposition to internet-influenced behaviours."--The Financial Times
"Demonstrates the world-changing power of the Net Generation."--Eric Schmidt Chairman & CEO, Google
"In the past two years, Don Tapscott has overseen a $4.5m study of nearly 8,000 people in 12 countries born between 1978 and 1994. In Grown Up Digital he uses the results to paint a portrait of this generation that is entertaining, optimistic, and convincing."-The Economist
"Grown Up Digital paints a generally encouraging picture . . . an optimistic view of how humans are evolving to engage with technology. Literally evolving: Mr. Tapscott cites scientific research that people who use digital media from a young age have different brain development than those who don't. . . . Republicans and Democrats, conservatives and liberals alike, can draw lessons about the expectations of young people raised on real-time access to deep layers of information." -The Wall Street Journal
MEET THE NET GENERATION.
“No one has been a more informed commentator on the transformative impact of the digital age than Don Tapscott.”
―Brad Anderson, Chairman & CEO, Best Buy
“Don Tapscott provides an exciting roadmap to surviving and thriving in the Connected Era.”
―Michael S. Dell, Chairman & CEO, Dell
“Don Tapscott nails it. A must read.”
―Richard Florida, author, Who’s Your City? and The Rise of the Creative Class
“For anyone leading a talent-based organization, Grown Up Digital is an essential read.”
―William D. Green, Chairman & CEO, Accenture
“The first guide to the land of the Net Generation that should be read both by visitors and residents alike.”
―Nicholas Negroponte, Founder & Chairman, One Laptop Per Child
“In Grown Up Digital, Tapscott uniquely shows how to harvest the big contributions this Net Generation has to offer.”
―Frederick W. Smith, Chairman, President & CEO, FedEx
“Don Tapscott is one of the world's leading cyber gurus.”
―Al Gore
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