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Targetsmart!: Database Marketing for the Small Business (Psi Successful Business Library) - Softcover
Learn how a small business can turn its customer database into a powerful asset. Benefit from the fundamentals of database marketing and start applying the concepts to your small businesses today. Easy to read, fun, and graphically demonstrates:
* How to by-pass mass media and reach only those people most likely to visit your retail or service business
* How to build long-term relationships with customers by marketing to them as individuals
* How to add information to your database and enhance your understanding of customer's lifestyles, interests, and buying habits
* How to efficiently tailor different messages to different customers and increase sales
* How to by-pass mass media and reach only those people most likely to visit your retail or service business
* How to build long-term relationships with customers by marketing to them as individuals
* How to add information to your database and enhance your understanding of customer's lifestyles, interests, and buying habits
* How to efficiently tailor different messages to different customers and increase sales
In Chapter 12: learn how Grassfields, a men's clothing store, takes advantage of database marketing and increases store profits by 7.2% in one year.
"synopsis" may belong to another edition of this title.
From the Publisher:
Database Marketing, already common among large corporations, is proving to be a powerful approach for small retail and service businesses. Colorful illustrations clearly explain how a small business can effectively understand and implement a database to capitalize on marketing results.
About the Author:
Jay Newberg has spent his career bringing new technologies and techniques to businesses across the country. He has worked almost exclusively with small retail and service businesses, assisting them with customer analysis, marketing plans, and evaluation of the results. Jay holds a BA in economics, from Wharton School of the University of Pennsylvania.
Claudio Marcus has worked in marketing for over a decade. Recently he has devoted his efforts to educating small businesses about the implementation and benefits of database marketing. He currently teaches database marketing at Colorado Free University. Claudio holds a master's degree in marketing from Northwestern University.
"About this title" may belong to another edition of this title.
- PublisherOasis Pr
- Publication date1601
- ISBN 10 155571384X
- ISBN 13 9781555713843
- BindingPaperback
- Edition number1
- Number of pages181
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