Sports Marketing (Global Marketing Perspectives) - Softcover

Schlossberg, Howard

9781557865908: Sports Marketing (Global Marketing Perspectives)

Softcover

ISBN 10: 1557865906 ISBN 13: 9781557865908

Publisher: Wiley, 1996

Sports Marketing is emerging as a key element of integrated marketing plans, from global markets to local store marketing areas, from incentive programs to loyalty rewards, and from business-to-business strategies and consumer-product marketing. Sports Marketing , written by a 20-year professional turned college professor, critically examines some of the hottest trends in the title genre in a non-traditional way that gives it both the depth of a textbook and readability of a trade book.

"synopsis" may belong to another edition of this title.

From the Back Cover:

From NBA sponsorship to fantasy sport marketing and auto racing's powerful fan attraction, Sports Marketing shows in surprising detail how companies leverage the emotional attachment that fans display for their favorite sports, events, teams, and individual athletes. Sports marketing is emerging as a key element of integrated marketing plans, from global markets to local store marketing areas, from incentive programs to loyalty awards, and from business-to-business strategies to consumer product marketing. With an untraditional approach and a lively, hard-hitting writing style, Schlossberg critically examines some of this growing phenomenon's hottest trends, to produce a book with the practicality of a textbook and the readability of a trade book.

About the Author:

Howard Schlossberg has 20 years' experience writing about sports and business for major newspapers and trade magazines, including the American Marketing Associations Marketing News. He currently combines freelance sports and business writing with teaching journalism at Columbia College of Chicago, William Rainey Harper College, and DePaul University.

"About this title" may belong to another edition of this title.