The Medium is the Massage

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9781584230700: The Medium is the Massage
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First published in 1967, this text is now more relevant than ever, as McLuhan's foresights about the impact of new media is actualized at unprecedented speeds via the Internet. It portrays technologies as an extension of man, illustrating how our senses are massaged and our preceptions altered as these devices become integral parts of our lives.

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The Medium is the Massage is Marshall McLuhan's most condensed, and perhaps most effective, presentation of his ideas. Using a layout style that was later copied by Wired, McLuhan and coauthor/designer Quentin Fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized Understanding Media. McLuhan's ideas about the nature of media, the increasing speed of communication, and the technological basis for our understanding of who we are come to life in this slender volume. Although originally printed in 1967, the art and style in The Medium is the Massage seem as fresh today as in the summer of love, and the ideas are even more resonant now that computer interfaces are becoming gateways to the global village.

About the Author:

Marshall McLuhan was a Canadian educator, philosopher and scholar - a professor of English Literature, a literary critic and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory. McLuhan is known for coining the expressions 'the medium is the message' and the 'global village'.

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Other Popular Editions of the Same Title

9780670044191: The Medium is the Message

Featured Edition

ISBN 10:  0670044199 ISBN 13:  9780670044191
Publisher: GP, 2005
Softcover

9780143015819: The Medium is The Massage

Pengui..., 2001
Softcover

9780141035826: The Medium Is the Massage

Pengui..., 2008
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9781888869026: The Medium Is the Massage: An Inventory of Effects

Hardwired, 1996
Softcover

9780671689971: The Medium is the Massage

Touchs..., 1989
Softcover

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Book Description Gingko Press, Germany, 2001. Paperback. Condition: New. New edition. Language: English. Brand new Book. First published in 1967, this text is now more relevant than ever, as McLuhan's foresights about the impact of new media is actualized at unprecedented speeds via the Internet. It portrays technologies as an extension of man, illustrating how our senses are massaged and our preceptions altered as these devices become integral parts of our lives. Seller Inventory # AAC9781584230700

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Book Description Gingko Press, Germany, 2001. Paperback. Condition: New. New edition. Language: English. Brand new Book. First published in 1967, this text is now more relevant than ever, as McLuhan's foresights about the impact of new media is actualized at unprecedented speeds via the Internet. It portrays technologies as an extension of man, illustrating how our senses are massaged and our preceptions altered as these devices become integral parts of our lives. Seller Inventory # AAC9781584230700

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Book Description Paperback. Condition: New. Paperback. 30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative, and piquant book.With every technological and social "adva.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 159 pages. 0.213. Seller Inventory # 9781584230700

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Book Description Gingko Press. Paperback. Condition: New. Shepard Fairey (illustrator). 160 pages. Dimensions: 7.0in. x 4.1in. x 0.9in.30 years after its publication Marshall McLuhans The Medium is the Massage remains his most entertaining, provocative, and piquant book. With every technological and social advance McLuhans proclamation that the media work us over completely becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered. McLuhans remarkable observation that societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9781584230700

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Book Description Gingko Press, Germany, 2001. Paperback. Condition: New. New edition. Language: English. Brand new Book. First published in 1967, this text is now more relevant than ever, as McLuhan's foresights about the impact of new media is actualized at unprecedented speeds via the Internet. It portrays technologies as an extension of man, illustrating how our senses are massaged and our preceptions altered as these devices become integral parts of our lives. Seller Inventory # BTE9781584230700

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Book Description Gingko Press Inc. PAPERBACK. Condition: New. 1584230703 We carry new, used, and remaindered books - some books may have remainder mark and/or underlining. We often have multiple copies per title - and have over 20,000 discounted titles available. Symposium Books is an Independent Bookstore in Providence, RI . We are dedicated to providing our customers with the widest selection of scholarly, literary and quality art books. Expedited shipping is available. We pride ourselves on offering prompt, reliable customer service and a no hassle return policy. Seller Inventory # 1584230703-02

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