The Mechanical Bride: Folklore of Industrial Man - Softcover

McLuhan, Marshall

Softcover

ISBN 10: 1584232439 ISBN 13: 9781584232438

Publisher: Gingko Press, 2008

Synopsis

This is the devastating book which first established Marshall McLuhan's reputation as the foremost critic of modern mass communications.
The Mechanical Bride is vintage McLuhan so aptly illustrated by dozens of examples from ads, comic strips, columnists, etc., that those who were stung by McLuhan were hard put for rebuttals. It shows how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us to bed at night too dazed to question whether we're happy or not.
We live in an age in which legions of highly educated professionals dedicate themselves to the task of getting inside the collective public mind with the object of manipulating, exploiting and controlling.

About this title

About the Author:

Marshall McLuhan (1911 - 1980) was honoured for his achievemnets by institutions and governments across Europe and North America. His books have been published in more than a dozen languages and continue to sell throughout the world.

About this edition

• Publisher: Gingko Press
• Publication date: 2008
• ISBN 10: 1584232439
• ISBN 13: 9781584232438
• Binding: Paperback
• Number of pages: 157