"synopsis" may belong to another edition of this title.
- Peter Adler, University of Denver
- Arthur Asa Berger, Emeritus, San Francisco State University
- Joey Sprague, University of Kansas
- Estelle Ellis, Former Promotion Director, Seventeen Magazine
"Sociologist Massoni (Univ. of Kansas) offers the first book-length study of the most important teen magazine ever. It covers mostly the early years, from the founding of Seventeen in 1944 to the forced resignation of its first editor, Helen Valentine, in early 1950, and much of the book takes the form of a detailed comparison of the magazine’s content in 1944/45 and 1949/50.... The cultural and social history that underlies the book – e.g. the postwar resurgence of the ideal of domesticity – is well known. Massoni’s major themes, including youth consumerism and the construction of the female body by advertisers ... will interest students of youth culture, consumerism, advertising, and postwar gender roles. Summing up: Recommended. Upper-division undergraduates and above."
-- CHOICE (W. Graebner, emeritus, SUNY Fredonia)
“Kelley Massoni offers insight into the first six years of what was meant to be a service and fashion magazine for teenagers growing up in the throes of a war-driven economy. Since then, Massoni argues, Seventeen has come to represent a culture in which teens are not only 'consumers but also the consumed.'... the book offers a cultural narrative that transcends time and is a useful resource for both scholarly and classroom purposes.”
—Miglena Sternadori, Journal of Magazine & New Media Research
“What’s interesting about Massoni’s approach is that she simultaneously traces the magazine’s history while describing the behind-the-scenes internal politics that took place at Seventeen.... Fashioning Teenagers: A Cultural History of Seventeen Magazine is likely to appeal to those interested in magazine history, as this particular magazine led the charge in the creation of the host of teen-oriented publications that followed. It also may appeal to those interested in learning more about advertising, marketing, and promotion, as it shows how creative advertising and promotional techniques can really make a difference in influencing consumer trends.”
—Andi Stein, The Association for Education in Journalism and Mass Communication
"About this title" may belong to another edition of this title.
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