From the Author:
"I read The Responsive Chord as a freshman in college and it affected everything I've ever made since. Its message is practical and deep. I'd recommend it to anyone."
― Ira Glass, Creator & Host of NPR's This American Life
"Tony Schwartz was a genius in his understanding of the communications revolution of the 20th century. My interview with him was one of my favorites and one of the most important of my own long career in broadcast journalism."
― Bill Moyers, Journalist, Political Commentator and White House Press Secretary
"Tony Schwartz was not only an original theorist but a master persuader whose must-read book is brimming with indispensable insight about how humans construct meaning through media."
― Prof. Kathleen Hall Jamieson, Director, Annenberg Public Policy Center
"Here's the still-true story about how a media environment can shape our thoughts, our purchases and, yes, our votes. It's not just the content that influences us; if only it were that simple. No, it's the media themselves, the political economy driving them, and the atomizing impact of their targeted messaging. Maybe reading this book will prepare us to think more critically about the way social media is used on, and against us today."
― Douglas Rushkoff, author, Program or Be Programmed, Present Shock, and Throwing Rocks at the Google Bus
"The Responsive Chord had a profound impact on me when I first read it as a teenager, and it sparked a lifelong interest in the impact of media and technology in education. Re-reading it today, Tony Schwartz's observations about education in a media-saturated environment are deeply prescient and more relevant than ever."
― Luyen Chou, Chief Product Officer, Pearson Education
"I keep talking to Tony, learning from Tony, practically every day. Radio and audio are Tony's World. We just live in it."
― Christopher Lydon, Radio Host of The Connection and Open Source, former New York Times Journalist
About the Author:
Tony Schwartz (1923-2008) has been described as a "media guru," a "media genius" and a "media muscleman." Schwartz created commercials for over four hundred corporations, designed sound for sixteen Broadway shows, and was a four-time winner at the Cannes Film festival. As a specialist in political media, he produced television and radio commercials for the campaigns of two U.S. Presidents, as well as hundreds of candidates at all levels of government. He was the creator of the first anti-smoking ad, the first ads to use voices of real children (instead of adult actors), and Daisy, the 1964 commercial for President Johnson that remains the most talked-about political ad in television history. For more than thirty years, he produced and hosted a weekly radio show, Around New York, on WNYC. A recipient of three honorary doctorates, Schwartz lectured worldwide and taught media studies at New York University, Harvard, Columbia and Fordham. He produced and recorded over a dozen commercial records; one of them, New York Taxi Driver, was among the first 100 recordings inducted into the National Recording Registry. In 2007, Schwartz's entire body of work was acquired by the Library of Congress.
"About this title" may belong to another edition of this title.