Lean Marketing: More leads. More profit. Less marketing. - Hardcover
Book 2 of 2: Lean Marketing Series
Synopsis
Bigger Results with Less Marketing
You keep being told to do more marketing―more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There’s a better way.
The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing.
In this book, you’ll discover:
● Why many existing marketing techniques have stopped working and what to do instead.
● The exact tools and tactics you need to build a devastatingly effective marketing system.
● How to win with a simple, structured, and systemized approach rather than failing with random acts of marketing.
● How to pivot from bloated, ineffective, and wasteful marketing activities to ones that compel prospects to take action.
● How to create a strong product-market fit so that your target market intensely desires what you have to offer.
● How to do marketing you’ll be proud of that works without hype, scams, or pressure.
● How to build a strong brand that creates goodwill and attracts ideal customers.
Lean Marketing is a follow-up to the international bestselling phenomenon, The 1-Page Marketing Plan.
Stop trying to outshout the other guy. Stop blunt-force conventional marketing tactics that annoy, interrupt, and repel. Stop wasting time with theoretical claptrap that doesn’t work in the real world. Get immediate traction by implementing lean marketing.
"synopsis" may belong to another edition of this title.
About the Author
Allan Dib is a serial entrepreneur, rebellious marketer and technology expert. He has started, grown and successfully exited multiple businesses in various industries.
His last business was in the hyper-competitive telecommunications industry. It went from startup to four years later being named by Business Review Weekly (BRW) as one of Australia's fastest growing companies - earning a spot in the coveted BRW Fast 100 list.
Allan is passionate about helping businesses find new and innovative ways to leverage technology and marketing to facilitate rapid business growth. As a highly sought after business coach, consultant and public speaker, he frequently shares his proven strategies and cutting edge tactics with people all over the world.
"About this title" may belong to another edition of this title.
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Hardcover. Condition: new. Hardcover. Bigger results with less marketingYou keep being told to do more marketing-more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing.In this book, you'll discover:? Why many existing marketing techniques have stopped working and what to do instead.? The exact tools and tactics you need to build a devastatingly effective marketing system.? How to win with a simple, structured, and systemized approach rather than failing with random acts of marketing.? How to pivot from bloated, ineffective, and wasteful marketing activities to ones that compel prospects to take action.? How to create a strong product-market fit so that your target market intensely desires what you have to offer.? How to do marketing you'll be proud of that works without hype, scams, or pressure.? How to build a strong brand that creates goodwill and attracts ideal customers.Lean Marketing is a follow-up to the international bestselling phenomenon, The 1-Page Marketing Plan.Stop trying to outshout the other guy. Stop blunt-force conventional marketing tactics that annoy, interrupt, and repel. Stop wasting time with theoretical claptrap that doesn't work in the real world. Get immediate traction by implementing lean marketing. Picking up where the bestselling book left off, Lean Marketing gives you powerful and proven marketing strategies to grow your business.Simplify, structure, and scale your marketing plan - without the extra work Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781774583944
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Hardback. Condition: New. You keep being told to do more marketing. More complex, more specialised and more expensive marketing. Chasing the latest bright shiny object is exhausting. Following charismatic business and marketing "gurus" keeps leading to disappointment. The overwhelm for entrepreneurs, marketers and business leaders is real. There is a better way.The Lean Marketing movement has been quietly gathering momentum. Small, medium and large businesses are getting bigger and better results by actually doing less marketing. Implementing Lean Marketing in your business will help you punch above your weight.In this book, you'll discover: The exact tools and tactics you need to build a devastatingly effective marketing system; How to simplify, systemise and scale your marketing; How to develop your own marketing capabilities so that your team of mere mortals can achieve big marketing results; How to create marketing so valuable to your audience that they'd actually be willing to pay you for it; How the Lean movement transformed Japanese manufacturing from the worst in the world to the best in the world and how it's now transforming marketing; How to massively remove waste and increase the efficiency of your branding efforts; How to achieve product/market fit so that your marketing will cut through the noise; How "program" your market to bend to your will; How to do marketing that you'll be proud of and that will actually build your brand without hype, scams and pressure; How to make your marketing part of your value proposition rather than an afterthought that's boring, difficult and ineffective; How to win with systematic and structured marketing rather than failing with random acts of marketingLean Marketing is a follow-up to the international bestselling phenomenon The 1-Page Marketing Plan. The 1-Page Marketing Plan gave you a simple, clear and structured framework to create a marketing plan and strategy. This book is packed with tools and tactics that enable you to put your marketing plan into action.Stop trying to outshout the other guy. Stop the ineffective random acts of marketing. Stop wasting time with theoretical claptrap that has you trapped in endless meetings. Get immediate traction by implementing Lean Marketing in your business. Seller Inventory # LU-9781774583944
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Lean Marketing
Published by
Page Two Books, Inc., CA, 2024
ISBN 10: 1774583941
ISBN 13: 9781774583944
New
Hardcover
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: New. You keep being told to do more marketing. More complex, more specialised and more expensive marketing. Chasing the latest bright shiny object is exhausting. Following charismatic business and marketing "gurus" keeps leading to disappointment. The overwhelm for entrepreneurs, marketers and business leaders is real. There is a better way.The Lean Marketing movement has been quietly gathering momentum. Small, medium and large businesses are getting bigger and better results by actually doing less marketing. Implementing Lean Marketing in your business will help you punch above your weight.In this book, you'll discover: The exact tools and tactics you need to build a devastatingly effective marketing system; How to simplify, systemise and scale your marketing; How to develop your own marketing capabilities so that your team of mere mortals can achieve big marketing results; How to create marketing so valuable to your audience that they'd actually be willing to pay you for it; How the Lean movement transformed Japanese manufacturing from the worst in the world to the best in the world and how it's now transforming marketing; How to massively remove waste and increase the efficiency of your branding efforts; How to achieve product/market fit so that your marketing will cut through the noise; How "program" your market to bend to your will; How to do marketing that you'll be proud of and that will actually build your brand without hype, scams and pressure; How to make your marketing part of your value proposition rather than an afterthought that's boring, difficult and ineffective; How to win with systematic and structured marketing rather than failing with random acts of marketingLean Marketing is a follow-up to the international bestselling phenomenon The 1-Page Marketing Plan. The 1-Page Marketing Plan gave you a simple, clear and structured framework to create a marketing plan and strategy. This book is packed with tools and tactics that enable you to put your marketing plan into action.Stop trying to outshout the other guy. Stop the ineffective random acts of marketing. Stop wasting time with theoretical claptrap that has you trapped in endless meetings. Get immediate traction by implementing Lean Marketing in your business. Seller Inventory # LU-9781774583944
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