We're undergoing a quiet revolution.
The new currency in our digital economy is information, ideas, know-how, brands, systems and data.
Whether you're starting a new business, building a brand identity or launching a new product or service, you're also creating intellectual property.
Do it right and the intangible assets you create could be worth more than the products or services themselves.
Do it wrong and you could miss vital opportunities, have your true value stolen or find yourself on the wrong side of an intellectual property dispute.
Shireen Smith brings her years of experience as an IP lawyer with specialist knowledge of the digital playing field to highlight the new threats and opportunities of IP in today's global marketplace.
Combining comprehensive coverage of all areas relating to IP with real case studies of IP in action, this book will enable you to...
"synopsis" may belong to another edition of this title.
Shipping:
US$ 2.64
Within U.S.A.
Book Description Condition: New. Seller Inventory # 24688270-n
Book Description Paperback or Softback. Condition: New. Intellectual Property Revolution - Successfully manage your IP assets, protect your brand and add value to your business in the digital economy 0.56. Book. Seller Inventory # BBS-9781781331583
Book Description Condition: New. Seller Inventory # ABLIING23Mar2912160155161
Book Description PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9781781331583
Book Description Paperback. Condition: New. Brand New! This item is printed on demand. Seller Inventory # 1781331588
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9781781331583_lsuk
Book Description Condition: New. Book is in NEW condition. 0.57. Seller Inventory # 1781331588-2-1
Book Description PF. Condition: New. Seller Inventory # 6666-IUK-9781781331583
Book Description Condition: New. pp. 212. Seller Inventory # 26373760774
Book Description Condition: New. Seller Inventory # 24688270-n