The Long Tail: How Endless Choice Is Creating Unlimited Demand - Hardcover

Anderson, Chris

3.82

29,575 ratings by Goodreads

9781844138500: The Long Tail: How Endless Choice Is Creating Unlimited Demand

Hardcover

ISBN 10: 184413850X ISBN 13: 9781844138500

Publisher: Random House Business Books, 2006

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The New economics of culture and commerce

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About the Author:

Chris Anderson is editor in chief of Wired magazine, a position he has held since 2001. He has worked at The Economist , where he served as U.S. business editor. His career began at the two premier science journals, Science and Nature , where he served in several editorial capacities. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley. He lives in Berkeley, California.

From AudioFile:

Anderson's premise that Internet-based retailing and personal expression enable much wider variety and more profitable niche markets and, thus, are killing a formerly "hit-driven" culture and retail world is somewhat controversial. (Just Google THE LONG TAIL.) But this audiobook presents the argument well, with much detail and many current (late 2005) examples. Christopher Nissley's reading style fits the content; he's clipped and staccato, like Anderson's writing. His narration is helpful to the listener who prefers not to get bogged down in the theoretical and technical parts of the book. Anderson himself reads the introduction, and there's a brief author interview at the end of Disc 7, plus downloadable copies of the book's graphics. T.F. � AudioFile 2006, Portland, Maine-- Copyright � AudioFile, Portland, Maine

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