Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book:
Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival.
Carefully constructed to maximise learning, the text provides the reader with:
"synopsis" may belong to another edition of this title.
Johnny Allen is Foundation Director of the Australian Centre for Event Management, University of Technology, Sydney, Australia.
William O'Toole is an international events development specialist. He assists councils, cities, regions, countries and companies to grow their events portfolio and create their long term events program. For last five years he advised the Supreme Commission for Tourism in the Kingdom of Saudi Arabia on the development of their new festival program in the thirteen provinces. Bill trains and assists the United Nations event organisers in places such as the Sudan and Uganda and is facilitating the development of the event industry in Kenya. He is a founding director of the Event Management Body of Knowledge and key advisor to the International Event Management Competency Standard.. He has two international event textbooks released and the information and checklists on his CDROM ELMS (www.epms.net), are used by events and venues around the world to manage their events.
Rob Harris is Director of the Australian Centre for Event Management and Senior Lecturer at the University of Technology, Sydney, Australia.
Ian McDonnell is Senior Lecturer at the University of Technology, Sydney, Australia.
"About this title" may belong to another edition of this title.
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