Readings in Account Planning - Softcover

Softcover

ISBN 10: 1887229361 ISBN 13: 9781887229364

Publisher: Routledge, 2008

Synopsis

A compilation of some of the best thinking in the exciting and challenging field of account planning. Beginning with Stanley Pollit's "How I Started Account Planning," this great collection includes pieces from John Griffiths, Malcolm Gladwell, Merry Baskin, Paul Feldwick, John Heilleman, and many more.

About this title

About the Author:

Hart Weichselbaum is a consumer psychologist and founder of The Planning Practice, a planning consultancy in Chicago. He was head of account planning at The Richards Group and Foot, Cone, and Belding, and was a founding member of the largest organization of advertising strategists in the US, with an undergraduate degree from University of Chicago and a PhD from the University of Colorado.  He was also a bartender most of the time he was in school and thus learned about human condition from an entirely different point of view. He brings all these perspectives to bear on his work - combining both a head and a heart of exceptional quality.

About this edition

• Publisher: Routledge
• Publication date: 2008
• ISBN 10: 1887229361
• ISBN 13: 9781887229364
• Binding: Paperback
• Edition number: 1
• Number of pages: 328
• Editor: Hart Weichselbaum