The New Recruit - Hardcover

Sarah L. Sladek

Hardcover

ISBN 10: 1931945667 ISBN 13: 9781931945660

Publisher: Expert Publishing, 2007

The Baby Boomer generation has sustained membership associations for quite some time. As that era nears an end, it's time to start thinking about X, Y, and Z -- the next generation of association executives, board members, and volunteers. The New Recruit brings to light the challenges that Boomer-centric membership associations are experiencing and viable solutions that association executives can implement to successfully recruit and retain younger generations. The only succession plan a membership association has is the continuation of its membership. The New Recruit will teach you how to survive the post-Boomer era and create an association for the next generation.

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About the Author:

Sarah L. Sladek is a Generation Xer who has worked and volunteered for numerous regional and national membership organizations. She started researching the absence of younger generations in membership associations in 2002 and has given presentations and published articles on the topic nationwide. Sarah is the founder and president of Limelight Associations, a strategic marketing communications company for membership associations. For more information about her work, visit www.thenewrecruit.org.

Review:

"Recruiting younger members is essential to our future if our organizations are going to remain vibrant and relevent. I give Sladek a lot of credit for taking on a hard and important issue." --John Graham, President and CEO, ASAE & The Center for Association Leadership

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