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Sense of Trust and Consumer Behavior of Russians: Sense of Trust and Consumer Behavior of Russian Speakers from the Former Soviet Union Related to Health - Softcover
Empirical research on trust among Russian speakers from the Former Soviet Union was not keeping pace with theoretical developments in the field. I viewed it as a significant limitation and thought that information covering both trust issues and consumer behavior of the Russian speakers from the Former Soviet Union would serve as a valuable source of information and vehicle for advancing the literature. The dominant approach emphasizes different classifications of trust including implications for marketers for developing marketing strategies specifically tailored for Russian speakers from the Former Soviet Union. While not all Russian speakers from the Former Soviet Union behave in the same way, there are similarities of language, culture, way of life and thinking that are significant factors in making comprehensive conclusions in this research.
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About the Author:
Yelena Zmushko is originally from the Former USSR and she immigrated to the USA in 2000. She holds a Master of Science in Business Administration degree from the San Francisco State University. While at the San Francisco State University Yelena was involved in the health education programs for Russian speakers in California, USA.
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- PublisherVDM Verlag Dr. Müller
- Publication date2011
- ISBN 10 3639356829
- ISBN 13 9783639356823
- BindingPaperback
- Number of pages64
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Sense of Trust and Consumer Behavior of Russians: Sense of Trust and Consumer Behavior of Russian Speakers from the Former Soviet Union Related to Health
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Empirical research on trust among Russian speakers from the Former Soviet Union was not keeping pace with theoretical developments in the field. I viewed it as a significant limitation and thought that information covering both trust issues and consumer behavior of the Russian speakers from the Former Soviet Union would serve as a valuable source of information and vehicle for advancing the literature. The dominant approach emphasizes different classifications of trust including implications for marketers for developing marketing strategies specifically tailored for Russian speakers from the Former Soviet Union. While not all Russian speakers from the Former Soviet Union behave in the same way, there are similarities of language, culture, way of life and thinking that are significant factors in making comprehensive conclusions in this research. 64 pp. Englisch. Seller Inventory # 9783639356823
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Sense of Trust and Consumer Behavior of Russians Sense of Trust and Consumer Behavior of Russian Speakers from the Former Soviet Union Related to Health
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Sense of Trust and Consumer Behavior of Russians : Sense of Trust and Consumer Behavior of Russian Speakers from the Former Soviet Union Related to Health
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Empirical research on trust among Russian speakers from the Former Soviet Union was not keeping pace with theoretical developments in the field. I viewed it as a significant limitation and thought that information covering both trust issues and consumer behavior of the Russian speakers from the Former Soviet Union would serve as a valuable source of information and vehicle for advancing the literature. The dominant approach emphasizes different classifications of trust including implications for marketers for developing marketing strategies specifically tailored for Russian speakers from the Former Soviet Union. While not all Russian speakers from the Former Soviet Union behave in the same way, there are similarities of language, culture, way of life and thinking that are significant factors in making comprehensive conclusions in this research. Seller Inventory # 9783639356823
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Book Description Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Zmushko YelenaYelena Zmushko is originally from the Former USSR and she immigrated to the USA in 2000. She holds a Master of Science in Business Administration degree from the San Francisco State University. While at the San Franc. Seller Inventory # 4980532
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